SAGA Travel group

Saga Travel is an award-winning travel business at the heart of the Saga brand. Founded in 1951 by Sidney De Haan, Saga Travel offers a diverse range of travel experiences to older adults, providing holidays in more than 100 countries and islands globally, from relaxing hotel stays to active adventures. The Travel business is also recognised by the wider travel industry through The Globe and British Travel Awards.

IMPACT

The Saga Travel CEO asked me to join their travel division for several months working in a product consulting capacity.

After six weeks of research and discovery work I facilitated a strategy workshop for the group to illustrate the huge opportunities in the booking funnel worth £4M pa.

#ANALYSIS
#IDEATION
#abtesting
#measure-2-learn

Within four months I had led multivariate testing campaigns to improve the UX in the selection process of the funnel, and delivered statistically significant uplifts in booking conversion that earned an additional £3.5M ARR.

Several courses of deep data analysis also exposed product inventory opportunities, with trading and operations projects outlined and estimated to be worth over £2M pa.

SKILLS & METHODS

A range of skills and techniques were adopted in order to maximise insight, customer empathy and revenue impact for the Saga Holidays web product.

  • Quant/Qual data analyses via Adobe Analytics, Similar Web and Decibel

  • Revenue & Funnel modelling

  • Strategic goal setting

  • Lean Value Tree

  • FY24-25 vision and roadmap

  • Management of UX and Engineering team

  • Product Discovery & Ideation

  • Agile Delivery coaching

  • Multivariate Experimentation

  • User Interviews / User Testing

For a closer look at how I carry out the skills, methods and practises outlined above please request access to the case studies area.

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